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Mattel Posts Steeper Sales Decline than Expected on Weak Barbie Demand

NORTH AMERICA, JUL 23 – Mattel's net profit fell 6% to $53.4 million in Q2 due to a 19% drop in doll sales and trade uncertainties, with North America sales down 16%, executives said.

Summary by The Globe & Mail
Toymaker reinstates its full-year sales and profit forecast after pausing it in May

9 Articles

sherwood.newssherwood.news
Lean Left

Mattel sinks after toy maker drops mixed Q2 results

The Barbie and Hot Wheels parent continued to see sales slide despite strength overseas.

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Business InsiderBusiness Insider
Lean Left

Mattel is struggling to sell Barbies

Mattel's doll sales dropped by 19% in the latest quarter.Talia Lakritz/Business InsiderMattel is having a hard time selling its Barbie dolls.The toy company saw its dolls category sales drop 19% in the latest quarter.Company execs said this was due to fewer new Barbie launches in the latest quarter.Barbie dolls aren't flying off the shelves for toymaker Mattel.On Wednesday, the toy company reported in its second-quarter earnings that its dolls c…

·United States
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The Globe & MailThe Globe & Mail
Center

Mattel posts steeper sales decline than expected on weak Barbie demand

Toymaker reinstates its full-year sales and profit forecast after pausing it in May

·Canada
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U.S. NewsU.S. News
Lean Left

Mattel Posts Steeper Sales Decline Than Expected on Soft Barbie ...

·New York, United States
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NewsmaxNewsmax
Right

Mattel Sales Decline Steeper Than Expected

·Washington, United States
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insideretail.com.auinsideretail.com.au

Poor US performance hurts Mattel’s sales in second quarter

Mattel has reported lower sales for the second quarter driven by a double-digit decline in the North America market.

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Newsmax broke the news in Washington, United States on Wednesday, July 23, 2025.
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