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Banorte and His Odyssey with Trademark Rights, the Thorny Naming Rights
Summary by revistafortuna.com.mx
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Reading time approx.: 2 minutes, 42 secondsWhen a marketing team receives the order of the owners of a brand to place it in a stadium, it faces one of the most expensive and visible investments. The devil, therefore, will not only be in the details. Now Banorte and his CEO Marcos Ramírez Miguel know it. When the customer of the services or products of that brand arrives at the stadium he will know that the brand ceased to be a logo and that, the…
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