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Banks in Ethiopia advised to provide tailored products – New Business Ethiopia
Summary by newbusinessethiopia.com
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Banks in Ethiopia advised to provide tailored products – New Business Ethiopia
A new report by Backbase, the global innovative banking solutions provider, highlights the need for tailored products in Ethiopia banking sector targeting women, rural users, and small and micro enterprises. “A tailored value proposition is a customer-centric approach to delivering financial services that address the specific needs, pain points, and aspirations of distinct market segments. […]
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