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Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign
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Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign
Mumbai: Bandhan Mutual Fund, in collaboration with Grey India, has unveiled the second edition of its widely appreciated campaign, ‘Salary Wala Plan’, continuing its mission to demystify financial products and connect them with real-life aspirations. At the heart of this campaign is the innovative reframing of the Systematic Withdrawal Plan (SWP)—a traditionally technical investment tool—into something instantly relatable: a "salary" that comes …
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