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Banco Pichincha Advertising Campaign: a Football Classic Became a Lesson in Cybersecurity
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Contributed: Delta MullenLowe. Banco Pichincha and Delta MullenLowe transformed Ecuador’s most important party into a public lesson on secure passwords. The campaign is part of an international trend that turns sports sponsorships into tools of utility for audiences. Cases of GUT Brazil, Rethink, AREA 23 and NoA Åkestam Holst show how brands use the absence or intervention of known assets to modify behaviors. Fans who followed the encounter betw…
·Mexico City, Mexico
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