Popular Sunscreens Accused of Greenwashing by ACCC over ‘Reef-Friendly’ Claims
- Australia's consumer watchdog, the ACCC, is suing Edgewell Personal Care Australia and its parent company over allegations of greenwashing regarding Hawaiian Tropic and Banana Boat sunscreens, claiming they misleadingly marketed products as 'reef friendly' from August 2020 to December 2024.
- The ACCC alleges that Edgewell's sunscreen products contained harmful chemicals, including octocrylene and homosalate, which impact reefs, despite claims of being 'reef friendly.'
- ACCC Deputy Chair Catriona Lowe stated that Edgewell's actions deprived consumers of informed choices while promoting misleading environmental claims during the four-year period.
- The ACCC seeks penalties and other legal actions against Edgewell for these misleading claims in the Federal Court.
14 Articles
14 Articles


ACCC takes legal action against Banana Boat owner over 'reef friendly' claims
Australia's consumer watchdog is taking the makers of Hawaiian Tropic and Banana Boat sunscreens to court over allegations of greenwashing.Proceedings against Edgewell Personal Care Australia Pty Ltd and its US-based parent company, the Edgewell Personal Care Company have been lodged in the Federal Court, the Australian Competition and Consumer Commission (ACCC) said.The ACCC alleges Edgewell Australia breached Australian consumer law when it ma…
Banana Boat & Hawaiian Tropic Sunscreens Sued By ACCC For Alleged Greenwashing
Adding to Australia’s growing sunscreen concerns, two popular sunscreen brands have been slammed by the Australian Competition and Consumer Commission (ACCC) for alleged greenwashing. Hawaiian Tropic and Banana Boat sunscreens are being accused of greenwashing, with the ACCC claiming manufacturer Edgewell Personal Care Pty Ltd and its US-based parent company, Edgewell Personal Care Company (Edgewell PCC), misled customers into believing the…
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