Is Bait the Largest Virtual Mobile Operator? This Reveals Your Arpu

El Economista

Factuality

Ownership

Bodega Aurrerá Internet and Telephonia is already the largest virtual mobile operator in the Americas, after achieving the brand of 26 million 400,000 active customers in Mexico.

Consumotic

Factuality

Ownership

While the official data places BAIT on the fourth site in terms of active mobile lines in the second quarter of 2025, the mobile operator owned by Grupo Walmart insists on presenting a different number to the investment audience of the BMV, since according to his own criteria he ensures that at the end of last year he broke the barrier of the 26 million active users. According to the results report of the Fourth Quarter of 2025 (4T2025) by Walma…

Revista Merca2.0

Factuality

Ownership

PHOTOART: MERCA2.0 Walmart Mexico's digital ecosystem continues to gain scale. At the end of 2025, Bait — Walmex's mobile connectivity service — reached 26.4 million active users, consolidating itself as one of the strategic pillars that strengthen the company's retail business. A review of Walmex's financial results shows how Bait has become a key tool for increasing the average ticket, improving customer loyalty, and enhancing Walmart Mexico's…

El CEO

Factuality

Ownership

Five years after entering the telephone business in Mexico, Bait de Walmart succeeded in 2025 in surpassing AT&T in number of customers and consolidating itself as the second largest mobile operator, only behind Telcel, of businessman Carlos Slim. According to the general manager of the supermarket chain, Cristian Barrientos Pozo, the company ended last year with more than 26 million users active in its telephony business. This figure is above t…