Baiba Zūzena: Lsm Content Should Be Recognizable Always and Everywhere. What Kind of Public Media Are We Creating Today? / Current Affairs

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Ownership

It is important to remember here: the media environment has changed a lot, it continues to change, and the changes are rapid. People no longer consume content in one channel, but in fragments. They often read or watch something randomly on different platforms, at different times. Internet portals and social media have become the main source of information for many, loyalty to one medium is much lower than before. This means that even high-qualit…