‘Baeza Eterna’: a new brand for a destination that defies time

Time doesn't pass in the same way in Baeza. Or at least, that's what the City Council's new tourism brand has launched: 'Baeza Eterna'. With this evocative concept as its emblem, the World Heritage municipality begins a new phase of tourism promotion in which communication and marketing will play a leading role in positioning Baeza as a leading destination... Origin