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Bad Bunny show caused spike in Spanish lessons, Duolingo says

Bad Bunny’s all-Spanish Super Bowl halftime show sparked a 35% weekly rise in Spanish learners in the U.S., reflecting growing interest in Latin culture and language.

  • Aspiring Spanish speakers increased their interest in learning the language after Bad Bunny's Super Bowl halftime show.
  • Duolingo observed a spike in activity but noted it's too soon to determine if the interest will last.
  • U.S. Google searches for 'learn Spanish' surged by 122% in the 24 hours post-Super Bowl, according to Canada Sports Betting.
  • Bad Bunny's Grammy win and humorous comments on 'Saturday Night Live' boosted enthusiasm for Spanish lessons.
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19 Articles

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Whether you like their music, their songs or their shirt or not, there are few people who have done more for Spanish and what unites us in America and beyond that Bad BunnyBad Bunny brings out the colors to the US in the Super Bowl of Latinos: “We continue here” In this dark time, Bad Bunny’s performance in the Super Bowl was an explosion of color, joy and personajazos (Toñita!). Benito Antonio Martínez Ocasio sang to his native Puerto Rico, but…

·Spain
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Bad Bunny's show at the Super Bowl LX generated a 35% increase in new Spanish students on the Duolingo platform.The rebound occurred compared to the week before the event, according to official company data.The presentation of the Puerto Rican artist marked a milestone in the most recent edition of the sporting event.The singer performed his repertoire completely in Spanish.In addition, he paid homage to the culture of Puerto Rico and Latin Amer…

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Adweek broke the news in on Monday, February 9, 2026.
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