Bad Bunny show caused spike in Spanish lessons, Duolingo says
Bad Bunny’s all-Spanish Super Bowl halftime show sparked a 35% weekly rise in Spanish learners in the U.S., reflecting growing interest in Latin culture and language.
- Aspiring Spanish speakers increased their interest in learning the language after Bad Bunny's Super Bowl halftime show.
- Duolingo observed a spike in activity but noted it's too soon to determine if the interest will last.
- U.S. Google searches for 'learn Spanish' surged by 122% in the 24 hours post-Super Bowl, according to Canada Sports Betting.
- Bad Bunny's Grammy win and humorous comments on 'Saturday Night Live' boosted enthusiasm for Spanish lessons.
19 Articles
19 Articles
Whether you like their music, their songs or their shirt or not, there are few people who have done more for Spanish and what unites us in America and beyond that Bad BunnyBad Bunny brings out the colors to the US in the Super Bowl of Latinos: “We continue here” In this dark time, Bad Bunny’s performance in the Super Bowl was an explosion of color, joy and personajazos (Toñita!). Benito Antonio Martínez Ocasio sang to his native Puerto Rico, but…
Bad Bunny's show at the Super Bowl LX generated a 35% increase in new Spanish students on the Duolingo platform.The rebound occurred compared to the week before the event, according to official company data.The presentation of the Puerto Rican artist marked a milestone in the most recent edition of the sporting event.The singer performed his repertoire completely in Spanish.In addition, he paid homage to the culture of Puerto Rico and Latin Amer…
Surge in Spanish-study seekers follows Bad Bunny Super Bowl performance
Aspiring Spanish speakers are flocking to learn the language in the wake of Bad Bunny’s Super Bowl LX halftime show. A spike in Duolingo activity preceding the much-heralded all-Spanish set hadn’t changed much by Tuesday, though the language-app company acknowledged it is too soon to know whether that will stick. “Is this what a one-night stand feels like?” Duolingo quipped on X about whether the interest would translate to an actual relationshi…
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