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Roc Nation Says Bad Bunny Halftime Show Set Global Record Viewership: 4.15 Billion
Bad Bunny’s 'DtMF' reached No. 1 on the Billboard Global 200 after a 7x surge in Apple Music streams following his Super Bowl halftime show, marking a major cultural impact.
- In the wake of the Super Bowl LX halftime show, 'DtMF' topped the Billboard Global 200 with 57 million streams and 3,000 sold during the 20-26 streaming week.
- Following the Halftime set, Apple Music reported a 7x surge in plays for Bad Bunny's 'DtMF' as the Super Bowl LX Halftime Show drew massive global attention across broadcast and social platforms.
- By Billboard's methodology, the Billboard Global 200 and Global Excl. U.S. charts are compiled from streaming and sales activity across territories, with Luminate data. Apple Music reported the Halftime Set List became its most-played playlist and Bad Bunny occupied nearly a quarter of the Daily Top 100 with 'DtMF' at #1.
- On the touring front, after the Super Bowl, Bad Bunny resumed his world tour five days later with three stadium shows in Buenos Aires, grossing $170.9 million and selling 1.1 million tickets through January.
- As a cultural milestone, the fully Spanish-language Super Bowl LX Halftime Show produced by Roc Nation broke records and propelled 'DtMF' to career-first chart milestones.
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Bad Bunny Wins Super Bowl MVP...?
(San Francisco, California) – Bad Bunny has officially made Super Bowl history. The global superstar’s halftime performance at Super Bowl LX drew a staggering 4.67 billion total worldwide viewers, making it the most-watched halftime show ever recorded. The record-setting audience cements Bad Bunny’s status not only as a music icon, but as a global cultural force capable of commanding one of the largest stages in entertainment. Blending high-ener…
Bad Bunny’s halftime show racked up over 4 billion views in 24 hours after Super Bowl: Roc Nation
Bad Bunny's performance at the 2026 Super Bowl halftime show drew 4.157 billion views worldwide within the first 24 hours, according to Roc Nation, the show’s producer.
·New York, United States
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Coverage Details
Total News Sources50
Leaning Left8Leaning Right7Center13Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 29%
C 46%
R 25%
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