Bad Bunny’s New Zara Collection Turns Island Style Into Global Fashion Statement
The 150-piece line blends oversized basics and stage-ready looks, with sales beginning May 21 online and in select U.S. stores, Zara said.
- On Thursday, May 21, Zara released Benito Antonio, a 150-piece collection inspired by Bad Bunny, available online and at select stores including Zara Man in NYC , The Grove Los Angeles, and Miami Brickell.
- Designed alongside longtime creative director Janthony Oliveras, the collection features pieces "designed with the same sense of confidence, individuality and ease that has long defined the superstar's personal style." Visual identity was created with M/M Paris, drawing inspiration from everyday Puerto Rican life.
- Bright, island-ready colors reflect the artist's fashion sense, with functional fits like oversized hoodies and distressed tees grounding the collection. Campaign imagery captured by photographer Stillz in Puerto Rico showcases pieces meant to transition seamlessly from everyday wear to stage performances.
- The collaboration followed high-profile appearances, including Bad Bunny's February Super Bowl halftime performance and the May 4 Met Gala. Earlier this week, Zara hosted a pop-up at Plaza Las Américas in San Juan, offering customers a first look at the line.
- This launch represents the latest high-fashion collaboration for Zara, which recently partnered with New York designer Willy Chavarria and announced a two-year deal with John Galliano, with his first collection arriving this fall.
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27 Articles
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Puerto Rican singer Bad Bunny launched a collection in his name with the Zara brand on Thursday, May 21. A decision that divides among his fans: while some accuse him of combining with a brand that multiplies social and environmental controversy, others say that he makes fashion "more accessible".
Bad Bunny and Zara have joined forces to launch a 150-piece capsule collection that will be the official uniform of their tour of Spain. These are our favorite garments that you can take to their concerts in Barcelona and Madrid to elevate your looks. Read
Bad Bunny's Collection by Zara Is Already in Spain and We Know Exactly What We're Going to Buy First
Bad Bunny has just done something quite rare in the world of fashion collaborations with great artists: a collection that breathes authenticity and that moves away from merchandising. BENITO ANTONIO, the collection that has just landed today in Zara, is not that typical line that unites a famous artist with a shop to sell T-shirts with the title of his latest album, it is a declaration of love to fashion while remaining faithful to his style.Thi…
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