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Giants Legend Teams up with Bad Bunny Before Super Bowl 60

The NFL and Roc Nation selected Latin music icon Bad Bunny to expand global audience reach despite some owner reservations and political controversies, citing his massive worldwide popularity.

  • On Sunday, Bad Bunny will perform at Super Bowl 60 at Levi's Stadium after being chosen in the fall, with the NFL and Roc Nation aiming to expand the league's global reach.
  • Bad Bunny recently won three Grammy Awards at the 2026 Grammys and has had 113 songs reach the Billboard Hot 100, establishing him as a top global artist.
  • Some NFL owners and an anonymous executive voiced reservations about Bad Bunny’s style, while controversy arose over his political comments on U.S. immigration policy and the Trump administration.
  • NFL Commissioner Roger Goodell defended the pick, saying `He's one of the most popular entertainers in the world,` while critics called it `absolutely ridiculous,` amid polarized reactions in the US with more than 77 million voting for Trump.
  • Beyond language, Bad Bunny primarily records in Spanish and previously appeared at the Super Bowl 54 halftime show; Giants legend Carl Banks partnered on a Bad Bunny-themed Starter jacket.
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Staten Island AdvanceStaten Island Advance
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Giants legend teams up with Bad Bunny before Super Bowl 60

Bad Bunny will perform at halftime of Sunday's Super Bowl.

·New Jersey, United States
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Sporting News broke the news in North Carolina, United States on Friday, February 6, 2026.
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