Bad Bunny Becomes First Latin Artist to Gross $1 Billion in Touring
Billboard Boxscore says the Spanish-language star reached the mark with 6.4 million tickets sold across 260 reported shows.
- Bad Bunny became the first Latin artist to surpass $1 billion in career touring revenue, powered by major 2026 stadium performances across South America, Australia, Japan, and Europe.
- His total gross of $1.08 billion and 6.4 million tickets stem from 260 reported shows, including 2024's Most Wanted Tour and 2022's El Ultimo Tour del Mundo spanning multiple continents.
- The Debo Tirar Mas Fotos World Tour grossed $360 million through 41 shows, making it the highest-grossing tour in Billboard Boxscore history excluding U.S. dates.
- Madrid shows grossed $96.1 million, contributing 36% of tour revenue; his 623,000 Madrid tickets surpass his 2022 World's Hottest Tour earnings of $314.1 million.
- With 15 dates remaining through July 22 in Brussels, the tour projects toward $450 million, maintaining a nearly two-to-one lead over Take That in gross and attendance.
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Puerto Rican artist Bad Bunny (32) has broken a record with his latest world tour. According to Billboard, he is the first Latin artist to have amassed 1 billion dollars in ticket revenue from his tours and the first to do so without performing in English.
Puerto Rican singer reached historic mark after successful world tours and strengthened position among the most popular artists on the planet
Papa León XIV and Bad Bunny had a brief meeting in MadridThe Puerto Rican singer Bad Bunny reached a new record in the music industry by becoming the first Latin artist to exceed US$ 1,000 million in revenue generated by tours, according to information released by the specialized magazine Billboard. According to Billboard Boxscore records, the artist accumulated US$ 1,080 million in revenue and sold 6.4 million tickets in 260 reported concerts. …
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