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Bad Bunny and Rauw Alejandro Turn to This Touring Pro to Create Concert Worlds ‘On A Much Greater Scale Than We’ve Ever Seen’

Summary by Billboard
Tour direction pro Adrian Martinez was frustrated as a freelancer — so he built STURDY. to help artists design and execute the high-concept tours audiences increasingly expect.

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Bad Bunny and Rauw Alejandro Turn to This Touring Pro to Create Concert Worlds ‘On A Much Greater Scale Than We’ve Ever Seen’

Tour direction pro Adrian Martinez was frustrated as a freelancer — so he built STURDY. to help artists design and execute the high-concept tours audiences increasingly expect.

·New York, United States
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Billboard broke the news in New York, United States on Thursday, July 30, 2026.
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