Bacolod’s Merzci markets its way to nationwide success - BusinessWorld Online

Bacolod’s Merzci markets its way to nationwide success - BusinessWorld Online

By Edg Adrian A. Eva, Reporter MERZCI, a household name in Bacolod City’s pasalubong (souvenir) food scene, credits its nationwide success to a relentless marketing push that transformed it from a small bakery into a multi-branch enterprise. Founded in 1995 by Jonathan Manuel T. Lo, a marketing specialist turned entrepreneur, Merzci has grown from a single stall in Bacolod’s Libertad Market into a 73-branch brand recognized across the Philippine…