Parents Are Stretching Back-to-School Budgets Amid Growing Economic Concerns
Families plan to spend more on school items despite inflation, while retailers push earlier deals and promotions to capture demand.
- The National Retail Federation projected record K-12 back-to-school spending of $43.3 billion this year, bringing total seasonal expenditures to $146.8 billion.
- Inflationary pressures have prompted families to adopt more deliberate budgeting strategies this season, though parents remain committed to school purchases despite economic uncertainty.
- Data from an NRF survey of 7,677 consumers shows 62% of parents started purchasing supplies by early July to maximize savings through early promotions.
- Major chains including Walmart, Target, and Amazon moved inventory into June to capture budget-conscious consumers increasingly visiting multiple stores for deals.
- Parents remain concerned, with 37% fearing costs may cause children to miss school activities this year despite rising prices and limited financial buffers.
22 Articles
22 Articles
Parents are stretching back-to-school budgets amid growing economic concerns
This back-to-school season, families are bracing for higher back-to-school costs, as more shoppers worry about staying on budget. According to RetailMeNot, that number jumped from 29% last year to 37%. "A lot of people are starting a lot earlier just to help stretch out that budget," said retail insights expert Stephanie Carls. Parents are paying close attention to every purchase, hunting for deals, and looking for ways to spend less than they…
Back-to-school shopping expected to break spending records this year
Back-to-school spending is on track to hit an all-time high this year, with families expected to shell out more than $43 billion on supplies, according to a new survey from the National Retail Federation.
Most parents doing back-to-school shopping earlier amid cost concerns, fewer buying online
U.S. back-to-school spending this year is projected to total $36.1 billion, a solid increase of 5.9% from last year, due in part to inflation-related price hikes and resilient household spending capacity, according to Coresight Research.
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