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Back-to-School Shopping Underway as Families Look for Ways to Stretch Their Budgets

Families are delaying purchases and comparing prices as more than six in 10 shoppers report higher back-to-school costs, the National Retail Federation said.

  • Back-to-School shopping is underway in Houston as families navigate record K-12 spending projected to reach $43.3 billion. Shopper Collins Otieno is comparing prices and waiting for sales to manage costs for his two children.
  • Inflation sitting at 3.5% in Jackson, Mississippi has increased financial stress for about 40% of parents compared to last year. Prices for educational books and supplies jumped 9.4% over the past year, more than triple the overall inflation rate.
  • Basic fourth-grade supply lists at Rankin County School District and Jackson Public Schools ran between $35 and $40. To stretch budgets, 23% of shoppers are spreading purchases over several weeks while 46% hold out for better deals.
  • Households are prioritizing youth sports, with 7 in 10 families planning participation despite rising costs. To protect this spending, parents are dining out less, with 43% preferring home-cooked meals during the school week instead of takeout.
  • Community organizations are hosting back-to-school supply events in Ridgeland and Flowood, Mississippi, starting Thursday. Texas' tax-free weekend from August 7 through August 9 offers families another opportunity to save on school essentials.
Insights by Ground AI

11 Articles

WNTZ FOX 48WNTZ FOX 48
+2 Reposted by 2 other sources
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All the back-to-school trends for tweens and teens

Back-to-school shopping has evolved far beyond checklists of notebooks, pencils and calculators.

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ITEP broke the news on Monday, July 27, 2026.
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