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Back-to-Back Storms Are Exposing Grocery Forecasting Weakness - Food Trade News & Food World
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Back-to-Back Storms Are Exposing Grocery Forecasting Weakness - Food Trade News & Food World
by Greg Madison In the aftermath of the massive January 2026 snow- and ice storms (dubbed “Fern” by the Weather Channel) grocery forecasting models and the assumptions of “reversions to mean” are being given fresh scrutiny. Grocery forecasting logic has typically assumed stability first and volatility second. Models were built on historical sales and seasonality, with weather treated as a kind of external modifier – one that could be adjusted f…
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