Back Foot? Lamborghini Will Define “This Year” Whether the Launcher Will Be Electric or Hybrid
3 Articles
3 Articles
“As for our type of vehicles, our customers do not see electrics as an alternative today. We could launch an electric vehicle, but I think it is an inappropriate offer for the next few years for Lamborghini.”The phrase is from Stephan Winkelmann, executive director of Lamborghini, in conversation with Auto Express, and questions the future of the Launcher, the prototype SUV presented in 2023, which appeared as the first 100% electric luxury bran…
Lamborghini is reconsidering its complete electrical transition, assessing whether its first 100% electric model, the Launcher, will finally be a plug-in hybrid instead of a pure electric, according to multiple recent sources.This strategic change reflects a reassessment of the market and customers’ preferences, which still do not see electric vehicles as a viable alternative in the extreme luxury segment.Constant evolution The main reason behin…
Electric cars have already taken hold in some segments, but they are clearly not welcomed by the top tier of the automotive industry. Customers are reportedly not interested in battery-powered supercars yet, and Lamborghini is also recognizing this, and will likely delay the arrival of its first electric car.
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