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Bacardi-Martini Australia and CCEP agree distribution deal
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Bacardi-Martini Australia and CCEP agree distribution deal
Bacardi-Martini Australia has announced a new distribution deal with Coca-Cola Europacific Partners (CCEP) with the aim of significantly expanding the reach of its premium spirits and RTD portfolio in the local market. Under the agreement, Bacardi-Martini will retain control of consumer marketing and brand strategy while leading engagement in the on-premise channel. CCEP will take responsibility for national distribution and market expansion, le…
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