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Babcock don unveils new model to drive business growth through marketing
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Babcock don unveils new model to drive business growth through marketing
A Professor of Marketing Communication at Babcock University, Prof. Adesoga Adefulu, has unveiled a new framework designed to help organisations achieve sustainable growth through effective marketing strategies. The model, named “The Adefulu Model,” is anchored on the five A’s of marketing – Attention, Attraction, Appreciation, Action, and Advocacy. It was formally presented during the […] The post Babcock don unveils new model to drive business…
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