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B2B tech CMOs face pressure to prove ROI amid wider remits

Summary by IT Brief Australia
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
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IT Brief AustraliaIT Brief Australia
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B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

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IT Brief Australia broke the news in on Wednesday, November 5, 2025.
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