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B-EAZY: Bobby Ryan on Zebraz, Zkittlez, and Surfing the Cannabis Wave
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B-EAZY: Bobby Ryan on Zebraz, Zkittlez, and Surfing the Cannabis Wave
The California cannabis game is ruthless. Heavy taxes, brutal competition, and a volatile market have thinned the herd. But Bobby Ryan, the man behind B-Eazy, isn’t just surviving—he’s riding the wave with style, flavor, and a killer sense for packaging that’s become iconic in weed culture.“I mean the California market up and down, just like any other market,” Bobby says. “I think the rec market in particular right now is a bit wavy to say the l…
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