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B&you : Bouygues Telecom Imposes a Price Increase, Free Ambush

Summary by Freenews
B&You subscribers' new discontent about the B&You price increase: Bouygues Telecom has decided to automatically increase the price of certain packages by turning them to an offer called "B&You Max". Behind this tariff evolution disguised as enrichment is a strategy of repositioning the operator in a mobile market where competitive pressure, notably embodied by Free, does not weaken. Let's go back to a risky decision. An automatic increase of 2 e…
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B&You subscribers' new discontent about the B&You price increase: Bouygues Telecom has decided to automatically increase the price of certain packages by turning them to an offer called "B&You Max". Behind this tariff evolution disguised as enrichment is a strategy of repositioning the operator in a mobile market where competitive pressure, notably embodied by Free, does not weaken. Let's go back to a risky decision. An automatic increase of 2 e…

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Freenews broke the news in on Tuesday, July 1, 2025.
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