B&M Appoints Asda Exec As New CFO

B&M hires Asda finance boss as turnaround push stays on course

B&M has appointed Asda executive Atheeq Akbar as its next chief financial officer as the discount retailer continues work to strengthen its UK business. Akbar will join B&M in February 2027, replacing interim finance boss Pete Waterhouse. He is currently vice president of commercial finance at Asda and has previously held senior roles at Morrisons, Tesco and Etihad Airways. B&M chief executive Tjeerd Jegen said Akbar’s UK retail experience would…

Value retailer appoints new CEO - Big Furniture Group

Value retailer B&M has announced the appointment of Atheeq Akbar as its new CEO, with effect from February 2027. Atheeq brings a wealth of UK retail experience to B&M. He will join B&M from ASDA, where he is currently Vice President of Commercial Finance. Prior to ASDA, Atheeq led the retail and manufacturing finance functions at Morrisons before being appointed as a Finance Director in 2021. Atheeq has also held senior finance roles at Tesco an…

B&M Appoints Asda Exec As New CFO

Struggling discount retailer B&M has announced the appointment of Atheeq Akbar as its new Chief Financial Officer. Akbar is currently VP of Commercial Finance at Asda, a role he has held since May 2024. He previously worked at Morrisons for (more…) The post B&M Appoints Asda Exec As New CFO appeared first on KamCity.

Liverpool’s B&M says new CFO will join in 8 months – Northern Financial Review

Liverpool-based B&M European Value Retail plc said on Wednesday it has appointed Asda executive Atheeq Akbar as its chief financial officer, with effect from February 2027. In April, B&M said Helen Cowing had stepped down as interim chief financial officer and as an executive director. Peter Waterhouse, B&M group financial controller, became interim chief financial officer. Akbar will earn a base salary of £525,000, per annum, a maximum annual b…

B&M poaches Asda exec in bid to recover from accounting gaffe

B&M has poached an Asda executive to replace the chief financial officer who quit over a £7m accounting blunder, as the retailer eyes a drastic turnaround. The FTSE 250 firm said on Wednesday that Atheeq Akbar, currently vice president of commercial finance at Asda, will join the firm as chief financial officer next year. B&M’s new finance boss will be charged with leading a turnaround which was launched after a series of profit warnings and the…

B&M turns to ASDA figure for troublesome CFO role

B&M has turned to ASDA figure Atheeq Akbar to fill its troublesome CFO role – but he won’t join until 2027. The retailer’s finance chief Mike Schmidt resigned in October following a £7 million accounting error which triggered a profit warning. Helen Cowing, a seasoned executive with experience in turnaround strategies, was brought in as interim CFO but a second profit warning followed in January and she left in April, with group financial contro…