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Axalta Names Deep Ruby Red 'Redefined' as its Global Automotive Color of the Year
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Axalta Names Deep Ruby Red 'Redefined' as its Global Automotive Color of the Year
Axalta Coating Systems (NYSE: AXTA) unveiled Redefined, a saturated ruby red, as its 2027 Global Automotive Color of the Year, introducing the finish Sept. 8 at Automechanika Frankfurt. Axalta said the finish catches and reflects light with a subtle sparkle, producing depth and dimension the company characterizes as jewel-like. It described the color as a …
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