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Avedisco Prize: the Future Is Emotional, No Longer Rational Calculation
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Avedisco Prize: the Future Is Emotional, No Longer Rational Calculation
Rimini, 23 May (askanews) - Today's consumers are no longer rational computers: they choose with emotions, by affinity, looking for products that tell their personal history. This is the new paradigm of consumption according to experts, in a market where 56% of Italians demand that green products do not cost more than traditional ones. A change that directly involves the direct sales sector, which in 2024 generated 687 million euros of turnover …
·Italy
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