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AVALINE PARTNERS WITH SOUTHERN GLAZER'S WINE & SPIRITS TO FUEL THE NEXT PHASE OF NATIONAL EXPANSION
- On May 20, 2025, in Los Angeles, Avaline revealed a new nationwide distribution agreement with Southern Glazer's, the leading alcoholic beverage wholesaler in North America, aimed at broadening its market presence.
- This collaboration represents a significant milestone for Avaline, a rapidly expanding wine brand established in 2020 by its founders, including the actress Cameron Diaz.
- Southern Glazer's, North America's largest alcohol distributor, assumed exclusive Avaline distribution in 36 states starting June 1, 2025, leveraging supply chain and market coverage.
- Avaline recorded a 65.6% sales increase from 2023 to 2024 and earned the Impact Hot Brand title after three years as an Impact Hot Prospect, CEO Jennifer Purcell stated.
- This partnership is expected to support Avaline's sustainable, organic wine expansion across retail and on-premise channels, entering the next evolution stage with unmatched distributor reach.
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Cameron Diaz's Avaline Wine Brand On A Strong Upward Trajectory - Shanken News Daily
Organic wine brand Avaline, founded by actress Cameron Diaz and entrepreneur Katherine Power, earned Impact “Hot Brand” honors earlier this year after posting 50% growth to 214,000 cases in the U.S. in 2024. Since its launch in 2020, the brand … Continue reading → The post Cameron Diaz’s Avaline Wine Brand On A Strong Upward Trajectory appeared first on Shanken News Daily.
Avaline Partners with Southern Glazer’s Wine & Spirits to Fuel the Next Phase of National Expansion
The record-breaking wine brand taps the industry’s leading distributor to accelerate growth and expand market reach LOS ANGELES (May 20, 2025) — Avaline, one of the fastest-growing wine brands in [...]
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