Avalara Names Hugo Sarrazin Chief Executive Officer

Avalara Names Hugo Sarrazin Chief Executive Officer

/PRNewswire/ -- Avalara, Inc., the agentic AI leader in global tax and compliance, announced that Hugo Sarrazin has been appointed Chief Executive Officer....

Avalara appoints Hugo Sarrazin as chief executive officer to lead AI-driven growth

DURHAM, N.C., May 29, 2026 /PRNewswire/ -- Avalara, Inc., the agentic AI leader in global tax and compliance, announced that Hugo Sarrazin has been appointed Chief Executive Officer. Scott McFarlane, Avalara\'s co-founder and original CEO, will become an advisor to ensure Avalara\'s ongoing success, effective today. Sarrazin will lead Avalara\'s global operations and strategy, focused on scaling the business, strengthening execution, and advanci…

Avalara names Hugo Sarrazin as Chief Executive Officer

The tax software group is betting on AI-driven growth as founder Scott McFarlane shifts into an advisory role and a new Chief Executive Officer takes over.

Hugo Sarrazin Takes Over as CEO of Avalara

Previously president and CEO of education technology company Udemy, Sarrazin succeeds Scott McFarlane, Avalara's original CEO, who will become an advisor to the company he co-founded in 2004.

Avalara appoints new CEO, Hugo Sarrazin

Tax automation solutions provider Avalara announced Hugo Sarrazin as its new CEO, replacing Scott McFarlane, who will become an advisor to the company.