AV1 is Supposed To Make Streaming Better, So Why Isn't Everyone Using It?

AV1 is Supposed To Make Streaming Better, So Why Isn't Everyone Using It?

Despite promises of more efficient streaming, the AV1 video codec hasn't achieved widespread adoption seven years after its 2018 debut, even with backing from tech giants Netflix, Microsoft, Google, Amazon, and Meta. The Alliance for Open Media (AOMedia) claims AV1 is 30% more efficient than standards like HEVC, delivering higher-quality video at lower bandwidth while remaining royalty-free. Major services including YouTube, Netflix, and Amazon…