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Automation and Humanity: Sap Points to the Central Challenge of the Customer Experience in Fragmentation
Summary by Industria Italiana
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The Customer Experience is no longer a topic confined to marketing or customer service. It has a direct impact on revenues, loyalty and reputation of the company.The point of Emanuele Ghiringhelli, head of CX Sales, Sap Italia The article Automation and humanity: Sap indicates in fragmentation the central challenge of the Customer Experience comes from Industria Italiana.
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