Mercedes-Benz Lowers 2026 Sales Forecast as China Demand Slumps
13 Articles
13 Articles
Mercedes lowers the annual forecast and deducts 704 million euros in China. Sales drop by 30 percent, while e-cars are booming in Europe. The German car industry is in crisis.
In China, the market that for years was one of the main engines of growth of Mercedes-Benz, but where the margins are now under pressure, the deliveries of vehicles of the German brand fell 30% in the second trimester
Mercedes-Benz has become more pessimistic about its expected revenue in 2026. The German car group is struggling with weaker demand in China, where a persistent real estate crisis is eroding consumer confidence and depressing demand for luxury cars.
The profits of Mercedes-Benz are growing, but the Group is still cutting its sales targets together. A massive decline abroad hit the passenger car sector hard. Savings programs have an impact.
Due to the weakness in China, the Stuttgart-based automaker now expects sales to fall. However, the profit is recovering – also because the savings program has an effect.
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