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Author Promotion Versus Book Promotion: Why You Need Both

Summary by Jane Friedman
Photo by Jon Tyson on Unsplash Today’s post is by author, attorney, and managing editor for Amble Press, Orlando Ortega-Medina. When I speak to authors about promotion, I often find a common point of confusion: they conflate book promotion with author promotion, treating both as one and the same. In reality, they serve different purposes. And if you want your work to reach the readers who will value it most, you need to be thinking about both. B…
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Jane Friedman broke the news in on Tuesday, July 29, 2025.
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