Australians lured by discounts more than ever, but less loyal

Australians lured by discounts more than ever, but less loyal

Australian consumers are getting lured by discounts more than ever before. But they are less likely than ever to stay loyal to a retailer after making a purchase. The opposing trends were identified in a report conducted by retail industry association Shop ANZ and consumer insights platform Vypr. It found that 91 per cent of consumers have already switched brands for a better offer, while 79 per cent have visited a different retailer for an offe…

Shoppers chase the deal, but won’t stay

Australian shoppers have never been easier to win with a discount, or harder to keep once it ends, with new research 91% have already switched brands for a better offer and nearly four in five 79% have visited a different retailer for an offer. The new joint report from Shop! ANZ and consumer insights platform Vypr, The Retail Influence Report: How Pricing and Promotions Shape Shopper Behaviour, also reveals only one in 100 Australians says an o…