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Australians believe influencers peddle misinformation. So why are they so popular?

Summary by Sydney Morning Herald
Research on news consumption from the University of Canberra and Reuters shows  Australians are increasingly turning to social media platforms such as TikTok for their news. Despite that shift, more than 57 per cent of respondents to the research survey say online influencers are a leading concern when it comes to misinformation.

Bias Distribution

  • 100% of the sources lean Left
100% Left
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Sydney Morning Herald broke the news in Sydney, Australia on Thursday, July 3, 2025.
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