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Williams F1 signs Atlassian sponsorship deal

Summary by Euro Weekly News

Williams has just secured its biggest sponsorship deal ever, teaming up with Australian software giant Atlassian. From the 2025 season, the team will officially be known as Atlassian Williams Racing, marking a major shift in the squad’s branding and financial backing. It’s the first title sponsorship since Dorilton Capital took over in 2020 and the first under team principal James Vowles… Source

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Euro Weekly News

Williams F1 signs Atlassian sponsorship deal

11 days ago·Spain

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IBTimes UK

F1 Racing Team Williams Finds Sponsor 'Saviour' As It Signs Atlassian as Title Sponsor

After five years without a title sponsor, British Formula 1 team Williams Racing has struck a landmark deal with Australian software company Atlassian. The partnership, announced ahead of the 2025 season, sees the team rebranded as Atlassian Williams Racing. The move signals a major boost for the historic F1 team as it embarks on a new era of transformation, beginning with the Australian Grand Prix on 14-16 March. Atlassian's Role in Williams Ra…

11 days ago·United Kingdom

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SportsMint Media

Atlassian drives into F1 with historic Williams Racing partnership

The post Atlassian drives into F1 with historic Williams Racing partnership appeared first on SportsMint Media. Atlassian, the global software powerhouse behind team collaboration tools like Jira and Confluence, has announced a landmark, multi-year title partnership with the Formula 1 icon, Williams Racing. This groundbreaking agreement, the largest sponsorship in Williams’ 48-year history, sees the team compete as Atlassian Williams Racing, mar…

11 days ago

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Marksmen Daily - Your daily dose of insights and inspiration

WILLIAMS AND ATLASSIAN ANNOUNCE TITLE PARTNERSHIP TO FORM ATLASSIAN WILLIAMS RACING

Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing. Williams, the joint-second most successful team in F1 history with 114 wins, 9 Constructors’ Championships and 7 Drivers’ Championships is joining forces with Atlassian (NASDAQ: TEAM), a leading provider of team collaboration and productivity software whose world-class plat…

11 days ago

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ministryofsport.com

Atlassian Becomes Title Sponsor of Williams Racing - Ministry of Sport

Atlassian, the Australian software company co-founded by Mike Cannon-Brookes, has entered a long-term partnership with Williams Racing, becoming the Formula 1 team’s title and technology partner. The team will now compete under the name Atlassian Williams Racing. This collaboration is described as the largest sponsorship agreement in Williams’ 48-year history. Financial terms have not been disclosed. Atlassian plans to implement a comprehensive …

12 days ago

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drive.com.au

Australian company becomes Williams F1 title partner

The Williams Formula One team has signed with Australian software company Atlassian as its first naming rights partner in five years. The Williams Formula One team will be officially known as Williams Atlassian Racing from 2025 onwards after announcing a partnership with the Australian company – its first naming rights partner since 2019. “Attracting a title partnership of this size and significance is a momentous day in our team’s illustrious …

12 days ago

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