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Could Giving Users an Off Switch Rein in Social Media Algorithms?

The proposal would let users switch to feeds from accounts they follow only, while companies could face fines of up to $78.8 million.

  • Australia is considering legislation requiring social media platforms like Instagram and TikTok to let users opt out of algorithmic feeds, forcing companies to prompt users to choose between personalized recommendations or content from accounts they follow.
  • Minister for Communications Anika Wells said tech companies have been "running real-time, unregulated product testing on Australians," claiming a "global reckoning" is coming for Big Tech over harmful platform effects.
  • Proposed legislation includes fines up to $78.8 million for companies failing to document steps addressing user risks, mirroring Meta's nearly $18 billion settlement with States that also restricted teen account features.
  • Experts question whether users will actually opt out, noting most people stick to default settings. "Most people just go with the default," said John Wihbey, an associate professor of media innovation at Northeastern University.
  • While the European Union's Digital Services Act also forces platforms to allow opt-outs, regulators have complained companies make the process too challenging; U.S. Congress has struggled to implement similar national guardrails amid legislative collapses.
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Could giving users an off switch rein in social media algorithms?

Australia is considering legislation that would allow people to opt out of having algorithmic recommendations on social media platforms like Instagram and TikTo

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If users on Instagram didn't have an algorithm for the feed experience, they would be "overrunned" by the content of the accounts with the highest posting frequency – from brands and companies and publishers. An algorithm opt-out would allow Australia by law. So Adam Mosseri explains why and how Instagram does anything.

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Developpez.com broke the news on Wednesday, September 9, 2026.
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