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Audiense unveils new brand identity and updated website
The new Audiense brand combines its data, products and channels into four areas to simplify access for customers, partners and prospects.
- Audience intelligence provider Audiense launched a new brand identity, unifying its three companies—Buxton, Elevar, and Audiense—under one name.
- Backed by PSG Equity, Buxton acquired Elevar in 2024 and Audiense in 2025, creating an expansive proprietary consumer data set through the consolidation.
- The organization now features the new Action product to help brands interact with audience segments, while Elevar and Buxton's Scout remain as distinct product names.
- Consolidating its digital footprint, the company launched audiense.com as a central hub and unified its LinkedIn presence under a single page.
- CEO Jim Swift said the unification helps brands "profile their high-value customers" and "identify and reach lookalikes," leveraging data from Meta, TikTok, and YouTube.
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Total News Sources52
Leaning Left3Leaning Right0Center44Last UpdatedBias Distribution94% Center
Bias Distribution
- 94% of the sources are Center
94% Center
C 94%
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