Audi holds US prices steady despite declining sales and tariff pressures

BMW vs Audi 2025 Sales: BMW Doubles Audi in U.S. Market

Despite the increasing challenges of tariffs and market uncertainty, BMW is widening the sales gap over its chief German rival Audi in the United States. Midway through 2025, the numbers paint a clear picture: BMW isn’t just leading — it’s dominating. The Scorecard: BMW vs. Audi, 2025 Year-to-Date From January through June 2025, BMW of North America sold 178,499 vehicles. Audi of America, by contrast, moved just 81,951 units — less than half of …

Audi holds US prices steady despite declining sales and tariff pressures

Audi is holding off on price increases in the U.S. despite a sharp 19% drop in Q2 vehicle sales, marking its sixth consecutive quarterly decline. The company attributed the downturn to a tough economic environment and ongoing model changeovers. Compounding the issue, tariffs introduced by President Donald Trump have increased costs for German automakers that import vehicles to the U.S. without domestic production. The Q5 SUV, Audi’s top-selling …