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Audi’s Concept C Gives Us the Best Look yet at New TT and Yes, It’s Going to Be Electric
Audi's Concept C combines minimalist design with high-performance electric technology, aiming to democratize luxury sports cars through shared Volkswagen Group platforms and heritage-inspired aesthetics.
- Audi unveiled the Concept C in Milan recently, an all-electric two-seat roadster previewing a minimalist new design direction and a possible electric TT successor.
- Drawing on the 1930s Auto Union Type C racer, Audi's Concept C embraces 'radical simplicity' in form and function under Massimo Frascella's design leadership, resetting the brand with pared-back, tactile interiors.
- Built on a Porsche-linked PPE platform, the Concept C shares components with Porsche 718 Boxster and Cayman, featuring a battery pack behind the seats, a foldaway 10.4-inch infotainment screen, and an electronic two-piece retractable hardtop.
- Audi has approved the Concept C for production, aiming to revive its sports-car DNA with an Audi TT-style successor slated for market in around 30 months.
- With Tesla and emerging Chinese manufacturers pressing, Audi seeks to reinvigorate its brand amid slowing EV adoption, with Volkswagen Group boss Oliver Blume stressing distinct identities despite Porsche synergies.
11 Articles
11 Articles
With a concept car, Audi wants to present its new design language and create a real sports car again. The car manufacturer hopes for a boost that the whole company will take with it - and as many new customers as possible. However, the strategy "radically simple" does not become an easy way.
You’ll Want To Drive The Electric TT, Says Audi Boss
The all-electric TT successor will hit the market just 30 months after being signed off. Many of the car’s parts will be shared with Porsche’s electric Boxster and Cayman. Like the Porsche twins, the Audi’s battery packs will be positioned behind the seats. The Audi TT is long gone, but that doesn’t mean the brand is giving up on fun, compact sports cars. In fact, it has already started testing prototypes of what’s set to be the TT’s spiritual a…
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