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Audi Caught Between Cost-Cutting Pressures, Tariffs and a Lack of a Plan B
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A power struggle is brewing between Audi and its parent company, Volkswagen. The trigger is a new corporate strategy currently being developed by VW CEO Oliver Blume. At headquarters in Wolfsburg, there is increasingly open discussion about reducing capacity in Germany or even closing plants. Although Audi already cut costs in 2025 and closed its less profitable plant in Brussels, the premium subsidiary could be facing another round of cost-cutt…
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