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Audi Admits It 'Needs to Get Back on Track Now'

Summary by Motor1.com
CEO Gernot Döllner candidly acknowledges that the company needs to improve. The first step is to launch a performance vehicle to usher in a new era at Audi.
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2 Articles

autoplus.frautoplus.fr

"We Have to Get Back on Track" : Audi Wants to Find Its Chandelier of Old

The four-ring brand crosses an area of turbulence. Audi saw its sales drop by 11.8% in 2024, reaching 1.67 million vehicles, and the first half of 2025 shows no sign of a recovery with a further 5.9% drop in deliveries, i.e. 783,000 units passed between January and June. Faced with fierce competition led by BMW and Mercedes, Audi struggles to keep pace with the German high-end. Despite this difficult context, CEO Gernot Döllner remains combative…

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Motor1.comMotor1.com

Audi Admits It 'Needs to Get Back on Track Now'

CEO Gernot Döllner candidly acknowledges that the company needs to improve. The first step is to launch a performance vehicle to usher in a new era at Audi.

Read Full Article
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Motor1.com broke the news in on Friday, July 25, 2025.
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