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Attorney General Warns Energy Companies, Retailers Against Price Gouging During Winter Storm

State attorneys general activated hotlines to enforce anti-price gouging laws protecting consumers during winter storm emergencies, with Kentucky receiving 74 reports since Jan. 23.

  • On Thursday, Attorney General Jay Jones urged Virginians to report unusual prices following Governor Abigail Spanberger's emergency declaration that triggered anti-price-gouging laws.
  • To protect consumers, the commonwealth's anti-price-gouging laws cover essential goods and services like water, ice, food, generators, batteries, home repair materials, and tree removal, with the ten-day price comparison rule used to test unconscionable pricing.
  • Callers should provide locations, businesses and specific products, and Jones said staff are standing by `24/7` to assess reports through the weekend.
  • His office is prioritizing enforcement by focusing resources on anti-price-gouging laws, and Jones warned sellers and businesses in Virginia to keep prices steady and not exploit Virginia consumers during the storm.
  • Across the region, Kentucky's Attorney General Russell Coleman activated a price-gouging hotline that received 74 reports since Jan. 23 and remains open during the state of emergency.
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Price gouging hotline remains open

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WTVR broke the news in Richmond, United States on Friday, January 23, 2026.
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