Attitudes towards umbrella use in Japan

Attitudes towards umbrella use in Japan

With the rainy season already having arrived in parts of Japan, it's a good reminder about the importance of umbrellas, which are often seen as more than just tools for staying dry. A recent survey by Cross Marketing Inc. covered a few insights into how people across the country use and think about umbrellas, which feels pretty timely!One of the most notable findings from their research is that one in four men now use parasols, primarily as a wa…