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NWSL Atlanta Expansion Team Announces 7-Year Front-of-Kit Sponsorship Deal with Georgia-Based Aflac

Aflac's seven-year deal includes donations to the Aflac Cancer and Blood Disorder Center and is the National Women’s Soccer League’s most lucrative front-of-kit sponsorship.

  • On Wednesday, Aflac signed a seven-year front-of-kit sponsorship placing its Georgia-based name on the Atlanta NWSL team shirts.
  • Virgil Miller said the sponsorship was a natural fit because Aflac U.S. is Georgia-based and '80% of healthcare decisions are made by women'.
  • Attendance will be capped at approximately 28,000, and Arthur Blank, owner of the Atlanta expansion team, is investing in training site development in the city.
  • The sponsorship includes a charitable donation, with part of Aflac U.S.'s contribution going to the Aflac Cancer and Blood Disorder Center at Children's Healthcare of Atlanta, while financial terms were not released.
  • Atlanta will debut in 2028 as the NWSL's 17th team following Boston and Denver, and Virgil Miller said the league has seen four consecutive years of viewership growth.
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NWSL Atlanta expansion team announces 7-year front-of-kit sponsorship deal with Georgia-based Aflac

Atlanta's expansion National Women's Soccer League team and Aflac have announced a front-of-kit sponsorship deal. Atlanta's NWSL team will debut in 2028.

·United States
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Winnipeg Free Press broke the news in Winnipeg, Canada on Wednesday, February 25, 2026.
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