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GA's Only NASCAR Track Gets New Name Ahead Of Quaker State 400

  • On June 3, 2025, Atlanta Motor Speedway in Hampton, Georgia, was renamed EchoPark Speedway in a public event with officials present.
  • The renaming resulted from a multimillion-dollar naming rights deal spanning seven years, established by Speedway Motorsports in collaboration with EchoPark Automotive, a division of Sonic Automotive.
  • EchoPark Automotive runs 17 locations across Georgia, Tennessee, and Alabama—areas from which a large number of NASCAR enthusiasts journey annually to visit the historic 850-acre speedway.
  • Speedway Motorsports CEO Marcus Smith expressed excitement about collaborating with EchoPark Automotive, highlighting their shared dedication to customer service as they work together to improve the experience for fans.
  • The rebranding coincides with a facelift of the speedway ahead of the nationally broadcast Quaker State 400 on June 28, signaling a new era for Georgia's only NASCAR track.
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On3 broke the news in on Tuesday, June 3, 2025.
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