GA's Only NASCAR Track Gets New Name Ahead Of Quaker State 400
- On June 3, 2025, Atlanta Motor Speedway in Hampton, Georgia, was renamed EchoPark Speedway in a public event with officials present.
- The renaming resulted from a multimillion-dollar naming rights deal spanning seven years, established by Speedway Motorsports in collaboration with EchoPark Automotive, a division of Sonic Automotive.
- EchoPark Automotive runs 17 locations across Georgia, Tennessee, and Alabama—areas from which a large number of NASCAR enthusiasts journey annually to visit the historic 850-acre speedway.
- Speedway Motorsports CEO Marcus Smith expressed excitement about collaborating with EchoPark Automotive, highlighting their shared dedication to customer service as they work together to improve the experience for fans.
- The rebranding coincides with a facelift of the speedway ahead of the nationally broadcast Quaker State 400 on June 28, signaling a new era for Georgia's only NASCAR track.
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For decades, the Atlanta Motor Speedway has been the beating heart of Southern NASCAR tradition, delivering unforgettable moments on its high-speed, quad-oval track. From Kevin Harvick’s emotional 1st win at the Cracker Barrel Old Country Store 500 in 2001, just 3 weeks after Dale Earnhardt’s tragic death, to Carl Edwards’ thrilling 2005 victory that features one of the closest finishes in track history, the Georgian oval has been home to races …


AMS Renamed EchoPark Speedway
HAMPTON — Speedway Motorsports and EchoPark Automotive introduced the new identity of Georgia’s only NASCAR track Tuesday — the iconic, 66-year-old facility in Hampton, formerly known as Atlanta Motor Speedway, is now EchoPark Speedway.
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