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Apple heads into annual showcase reeling from AI missteps, tech upheaval and Trump’s trade war

  • Apple is preparing for WWDC 2025 amid ongoing AI challenges and shifting App Store regulations in Cupertino, California.
  • These issues stem from delayed AI feature rollouts, missed Siri improvements promised in 2024, and a recent court ruling easing App Store payment restrictions.
  • Developers and users encountered inconsistent AI performance and limited integration, while Apple reported $1.3 trillion in billings despite rising competition from Google and OpenAI.
  • A judge barred Apple from charging fees on external payments, and the U.S. court upheld this in April, pressuring Apple’s revenue model as 90% of the $1.3 trillion value occurred off-App Store commissions.
  • Apple faces heightened pressure to deliver effective AI tools and better developer support to maintain ecosystem value amid stronger rivals and evolving legal constraints.
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Bloomberg broke the news in United States on Sunday, October 6, 2024.
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