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At the Olympics and beyond, women's sports media outlets are writing their own playbooks
Women-led sports media outlets have grown rapidly, with TOGETHXR reporting a 17% audience increase since 2024 ahead of the 2026 Milan Cortina Olympics.
- In the run-up to the 2026 Milan Cortina Olympics, women-led sports media outlets such as TOGETHXR, The GIST, Just Women's Sports, The IX Sports, GOALS, and Good Game are expanding coverage.
- Veteran journalists and activists note long-term groundwork, with founders creating outlets after frustration with stereotyped mainstream coverage and building on Title IX and Women's Sports Foundation efforts.
- Platform metrics show rapid gains, with TOGETHXR reaching over 4 million users, up 17% from 2024, and The GIST nearing 1 million subscribers after nearly 50% growth in two years.
- Women-Led sports media are expanding coverage for the 2026 Milan Cortina Olympics, with one co-founder reporting more than $6 million in merchandise sales and partnerships with Nike and Amazon Prime.
- Veteran reporters emphasize that new women-led outlets are addressing a long-standing coverage gap, while Craig LaMay warns growth doesn't guarantee sustainability due to business-driven coverage decisions.
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13 Articles
13 Articles
The Toronto StarReposted by 
The Hamilton Spectator
The Hamilton SpectatorAt the Olympics and beyond, women’s sports media outlets are writing their own playbooks
Veteran sports columnist Christine Brennan remembers when male colleagues used to laugh at her for insisting on covering women's sports back in the 1990s.
·Toronto, Canada
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Associated Press News+10 Reposted by 10 other sources
At the Olympics and beyond, women's sports media outlets are writing their own playbooks
Alongside the historic growth of women’s sports, the women’s sports media ecosystem is likewise flourishing, and outlets like TOGETHXR, The GIST, Just Women’s Sports, The IX Sports, GOALS and Good Game with Sarah Spain are expanding their reach and reshaping the industry.
·United States
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Total News Sources13
Leaning Left7Leaning Right2Center2Last UpdatedBias Distribution64% Left
Bias Distribution
- 64% of the sources lean Left
64% Left
L 64%
C 18%
R 18%
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