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Astronomer Enlists Gwyneth Paltrow to Pivot After KissCam Scandal

On July 16, Gillette Stadium captured Astronomer CEO Andy Byron and Kristin Cabot embracing on a kiss cam, prompting their resignations.
Amid the viral spotlight, social media users uncovered that Andy Byron and Kristin Cabot were married, prompting their resignations at Astronomer.
Online interest reached 35,700,000 views within five days of the scandal, inspiring memes and jokes worldwide.
In response, Gwyneth Paltrow appeared as a 'temporary' spokesperson, and Pete DeJoy stepped in as Astronomer’s interim CEO.
In a recent statement, Pete DeJoy said that the viral success has made Astronomer a household name, implying increased brand recognition and future growth potential.

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adage.com

Center

Astronomer’s Gwyneth Paltrow video was created by Maximum Effort

Interim CEO Pete DeJoy thanks the Astronomer team for their ‘character and commitment’ during the Coldplay kiss-cam crisis.

16 hours ago

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The New York Sun

Right

Company at Center of ‘Coldplay Couple’ Brouhaha Hires Lead Singer’s Ex-Wife, Gwyneth Paltrow, as ‘Very Temporary’ Spokeswoman

The company’s chief executive and human resources manager have resigned after they were caught canoodling on the Jumbotron during a recent Coldplay show…

16 hours ago·New York, United States

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Mirror US

Lean Left

Gwyneth Paltrow's biographer shares how much she thinks Astronomer paid actress

In a video shared by Astronomer this week, Iron Man star Gwyneth Paltrow announced she was hired as a 'temporary spokesperson' following the Coldplay kiss cam drama

18 hours ago

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Today

Lean Left

Astronomer Taps Gwyneth Paltrow to ‘Address’ Coldplay Kiss Cam

Sunday TODAY’s Willie Geist runs through the Highs and Lows of the week including Pope Leo being gifted a custom 'Da Pope' T-shirt, Astronomer, the company at the center of the Coldplay Kiss Cam frenzy, hiring Gwyneth Paltrow as their “temporary spokesperson,” and more.

19 hours ago·United States

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Corriere Della Sera

Center

You Turned Me Into a Meme with that Kisscam: Andy Byron and the Cause (All Uphill) to the Coldplay

In a public concert with cameras and 70,000 people, your privacy expectation is close to zero. Meanwhile, Coldplay streaming takes off after the media flutter. And Astronomer hires Gwyneth Paltrow, for 13 years the band leader's wife, Chris Martin

20 hours ago·Italy

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The Root

Left

Black Internet Has Hilarious Reaction to Gwyneth Paltrow Helping Astronomer Recover From Coldplay Scandal

Black Internet is having a field day with this one: Paltrow acted as a temporary spokesperson for Astronomer in what might be the best marketing move for the company

21 hours ago

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